Executive Support • Business Operations

Executive Assistant
& Business Operations ManagerExecutive Assistant
& Business Operations
Manager

Practical, thoughtful support for executives, decision makers, entrepreneurs and growing companies, keeping calendars, projects, research, communication and day-to-day operations moving so you can stay focused on the work that needs your attention.

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Similoluwa Salami
About Similoluwa

The support behind the important work.

Similoluwa is an Executive Assistant and Business Operations Manager who works with decision makers, entrepreneurs and companies to bring structure, consistency and follow-through to the work behind the scenes.

Her experience covers executive support, calendar and inbox management, travel planning, research, project coordination, CRM support, lead generation, digital systems and the practical details that keep a business moving. She is comfortable working independently, learning new tools and taking ownership of a task from the moment it is handed over to the moment it is properly finished.

Her approach is straightforward: understand what matters, stay a step ahead where possible, communicate clearly and make life easier for the people she supports.

Obafemi Awolowo UniversityBSc. Accounting · 2019–2023
ALX AfricaCertified Virtual Assistant · October 2024
Daniekeys Tech HubVirtual Assistant · Nov–Dec 2024
What I can handle

Support that keeps the work moving.

From the executive calendar to the operational details behind a project, I step in where reliable support can make a real difference.

Executive Support

Calendar management, inbox support, meeting coordination, scheduling and the everyday administrative work that keeps an executive's priorities organized.

Business Operations

Helping organize tasks, information, documentation and recurring processes so work has a clear place to live and doesn't get stuck in the background.

Travel Planning

Researching flights, accommodation and logistics, then bringing the details together into practical itineraries that are easy to follow.

Research & Lead Generation

Finding useful market information, prospects and business opportunities, then organizing the findings so they can be acted on quickly.

Project Support

Coordinating tasks, timelines, documents and follow-ups across a project so everyone knows what is happening and what needs attention next.

Digital Systems & Automation

Supporting CRM platforms, forms, email tools, file systems and simple automations that reduce repetitive work and keep information organized.

A look behind the scenes

The Work.

A selection of practical work across executive assistance, business operations, research, marketing support and digital systems. Each card opens the relevant work samples.

01

Automation — Zapier & Make

Connecting routine tasks and systems through automation so information can move between tools with less manual work and fewer repetitive steps.

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02

Client Relationship Management

Working with customer and prospect information inside CRM systems, keeping records organized and helping make the database more useful for day-to-day business activity.

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03

Project Management

Keeping tasks, timelines and project information organized so work stays visible, follow-ups happen and the next step is easier to identify.

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04

Squarespace Website Support

Supporting the setup and organization of a business website, including page structure, navigation, content placement and the practical details involved in getting a site ready.

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05

Email Marketing

Supporting email campaigns and the work behind them, from organizing content and audiences to helping keep communication consistent and ready to send.

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06

Lead Generation

Identifying relevant prospects and gathering useful contact information with a focus on accuracy, organization and making the final list practical for outreach.

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07

Market Research

Researching companies, markets, competitors and relevant information, then organizing findings into a format that makes the research easier to review and use.

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08

Travel Planning

Researching travel options and putting the moving pieces together into clear itineraries, with attention to timing, logistics and the small details that can affect a trip.

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09

E-commerce Support

Supporting the operational and administrative side of e-commerce work, including organizing information and assisting with the systems that sit behind an online store.

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10

Deck and Presentation Creation

Supporting the preparation of a polished pitch deck for a skincare brand, bringing information and presentation together in a format designed for a business audience.

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11

Email Management

Bringing order to busy inboxes through organization, follow-up support and clear handling of information so important messages are easier to find and act on.

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12

Calendar Management

Coordinating meetings, schedules and competing priorities while accounting for time zones, availability and the realities of a busy executive calendar.

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13

Flodesk & Kajabi

Working across email and digital course platforms to support content, audience communication and the backend tasks that help online businesses stay organized.

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14

Forms & File Organization

Creating practical forms and organizing digital files so information can be collected, stored and retrieved without turning the workspace into a scavenger hunt.

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15

Expense Tracking and Reporting

Organizing expense information and supporting clear reporting so business spending is easier to review, track and reconcile.

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16

Data Entry & Visualization

Cleaning, organizing and presenting information in a way that makes it easier to read, understand and use. The samples show how raw information can be turned into a clearer working resource.

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How I work

Good support is about more than getting tasks done.

It is about understanding what matters, communicating clearly and taking enough ownership that you don't have to keep checking whether something was handled.

Protect the priorities

I keep schedules, tasks and commitments aligned with what actually needs attention, rather than simply filling a calendar.

Take ownership

When something is handed over, I work to move it forward, ask the right questions and close the loop instead of leaving loose ends.

Keep communication clear

Concise updates, sensible follow-ups and knowing when to flag something are part of making support genuinely useful.

Think beyond the task

I look at the context around a request so the finished work is useful, not just technically complete.

Testimonials
“
Similoluwa has been a wonderful support to me and my business. She is proactive, efficient and incredibly reliable. I can trust her to handle things with care, communicate clearly and follow through without needing constant supervision.
KalishFounder
Similoluwa is by far the best executive assistant I have ever had. Her work is phenomenal. She is incredibly detail-oriented, kind and someone I can rely on to handle things properly.
JeremyKeynote Speaker
Similoluwa has been an incredible support to me and the business. She is dependable, proactive and easy to work with. I can trust her to take ownership of tasks, stay organized and follow through without needing to be chased.
HasanalCEO
Let's talk

More room to focus on what matters.

If you need dependable support behind the scenes, let's have a conversation about what you're working on, what is taking up too much of your time and where I can step in.

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